From Elon Musk To Jeff Bezos These 30 Personalities Defined The 2010s

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[/2010s-decade-in-review/ This story is part of The 2010s: A Decade in Review, a series on the memes, people, products, movies and so much more that have influenced the 2010s.]

The first decade of the 21st century introduced us to sweeping mobile and social revolutions largely driven by names like Jobs, Zuckerberg and Bezos. In the second [/2010s-decade-in-review/ decade that's now closing], things got a little more… complicated. During those years, a new collection of faces have joined the earlier tech titans to continue moving us into the future. Here[ personal details of members of the Ku Klux Klan][ personal details of members of the Ku Klux Klan]. 

In 2019, the group's prominence has faded somewhat -- last year it said it would [ ] -- but concerns about hacking remain in the forefront, in part because one large collective of unknown activists put it there. 

Julian Assange of WikiLeaks during a livestreamed press conference in 2017. 

Screenshot by CNET
Julian Assange
The founder[ ][ ] with violating the Espionage Act). WikiLeaks started the decade by publishing documents obtained by [ ] between 2010 and 2011, and [ ] after he sought refuge in Russia in 2013. To avoid extradition to Sweden on charges of rape -- the charges [ ], tour du lịch đài loan từ hà nội but the case [ ] -- Assange [ ] in London, where he remained for seven years. 

Despite its founder being stuck in the same building for much of the decade, WikiLeaks still managed to play a role in the 2016 US presidential election by [ ] that were detrimental to Hillary Clinton and the next year releasing thousands of documents [ ]. The Assange saga is far from over, though. In 2019 he was [ ] by the Ecuadorian government and arrested by London police. He remains in British custody and could be extradited to the US.

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GM CEO Mary Barra says the self-driving technology can help relieve driver stress.

Mary Barra
The [ ] CEO became the first woman to lead a major carmaker when she took over in 2014 and has been consistently ranked among the world's most powerful women over the past decade by [ Forbes] and [ Fortune]. 

Her tenure has been marked by GM's push to keep u[ ][ ] into the mainstream. The [ ] actually brought a sub-$40,000 EV to market ahead of [ ], and GM has also [ ] to help ensure it stays relevant in the future. 

Under Barra, GM is also one of just two global businesses to completely do away with its gender pay gap, [ according to a study by Equileap].

Bezos speaking at an Amazon press event in 2018.

James Martin/CNET
Jeff Bezos
Even after[ ][ ] in April, Bezos remains the world's richest person, worth more than $107 billion as of this month, [ according to Forbes]. Throughout the decade, he spread his money around, [/news/amazons-ceo-to-buy-washington-post-for-250m/ buying] the Washington Post in 2013 and growing his company phenomenally. Amazon is now a vast empire that's not only become the world's warehouse, but that also encompasses the A[/news/amazon-adds-15-more-planes-to-prime-air-as-part-of-its-one-day-shipping-push/ fleet of freight aircraft][/news/amazon-adds-15-more-planes-to-prime-air-as-part-of-its-one-day-shipping-push/ fleet of freight aircraft], [/news/amazon-music-hd-launches-to-compete-with-tidal/ music streaming], [/news/amazon-gos-first-ny-store-is-also-the-first-to-accept-cash/ branded convenience stores], the [ ], the [/news/amazon-to-buy-whole-foods-for-13-7-billion/ Whole Foods Market] grocery chain and a [ ] meant to give Elon Musk and SpaceX some competition. Its [ ] delivers goods in hours, and serves up a huge gallery of movies, TV programs and[ ][ ] over its increasing expansion into homes. And the company continues [/news/prime-day-brings-out-anti-amazon-wave-of-protests-and-activism/ to face criticism] over working conditions and pay for its employees.

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danah boyd
danah boyd
She may not be a household name, but danah boyd (who prefers to spell her name with lowercase) has become a leading thinker and researcher on the effects of technology on society and our children. In her 2014 book It's Complicated, [ she argued] that social media provides [/news/author-danah-boyd-on-why-teens-and-social-media-are-complicated-podcast/ an important space] for youth to express themselves and to engage with each other and with society. 

She's also a [/news/microsoft-hires-social-net-scholar-danah-boyd/ principal researcher for Microsoft] and has broadened her research to focus on the relationship between social inequality and technology through her research institute [ Data and Society]. In awarding her its [ 2019 Pioneer award], the Electronic Frontier Foundation called boyd a "trailblazing technology scholar."

Richard Branson at a Virgin Mobile event.

Josh Miller/CNET
Richard Branson
The [ ] is willing to try just about anything, it seems. Bran[ ][ ] transport technology and is working on [ ], which could launch satellites using a combination of rockets and a high-altitude launcher plane. In the coming months, [ ] may [/news/inside-the-virgin-galactic-spaceport-sending-the-mega-rich-into-space/ finally begin launching tourists] (including Branson himself) into orbit using a similar approach from the New Mexico desert.